Online Magazine

Wednesday, 3 2010

look look: oh ruby…

Introducing our latest blog column: look look! Each week we’ll feature look books from some of the hottest emerging designers around the world that will have you drooling, lusting, and emptying your piggy banks. First up is Ruby.

New Zealand based label and store, Ruby Boutique, has churned out a highly covetable, Dujour-worthy collection of sunset pink coats fastened with gold buttons, soft lavender capelets & gauzy sweetheart dresses intermingled with ruched shoulders and lacy sleeves, pretty pleats and sheer ruffles, as well as layers of chiffon that are like the whispered breezes of spring. We can’t get enough. Never have we wanted an entire collection in our closets…like now! Thankfully they have made it easy for all of us with their gorgeous online boutique. So the only thing standing between our future bankruptcy and a wardrobe full of girly delights is the click of a mouse!

The full look book can be viewed here.

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