Tuesday, 11 2010

daily bite: eco style with reuse jeans

Sexy and sustainable is no longer an oxymoron with the recent launch of brand-new recycled denim company REUSE Jeans. After all, paying respect to Mother Earth is great and all…but you just can’t sacrifice style!

For all those in search of eco-friendly style options with a little less “crunch,” you can have your cake and eat it, too, with REUSE Jeans’ line of recycled denim jeans, shorts and skirts. With a collection ranging from timeless 5-pocket looks to an ultra-modern skinny design, REUSE Jeans are tailored for stylish fits, processed with fashion forward wash treatments, and accentuated by handcrafted detailing and signature touches.

REUSE Jeans doesn’t just re-style old denim, stitch a new label and sell it as new; this fashion industry pioneer takes pre-consumer waste (leftover fabric trimmings and yarns from textile factories, as well as fabric defects), and grinds it down into its original cotton state. That material is then mixed with fresh cotton for enhanced durability and spandex for stretch, to spin yarn consisting of 80% recycled cotton, 18.5% fresh cotton and 1.5% spandex.

REUSE Jeans retail from $85 to $95, while shorts and skirts sell for $75. Visit REUSE to shop the complete line. As a special for DUJOUR readers, REUSE Jeans is offering 20% off online orders with coupon code DUJOUR20. Offer valid through June 30, 2010. You can also follow REUSE on twitter @REUSEJeans.

Being a green queen never looked so good!