So the name evokes pictures of a peanut butter and jelly sandwich – only, without the jelly. Expensive caviar replaces the grape or strawberry jam, and thus, PB & Caviar seems to be the typical sandwich for the lunch an über-rich millionaire. The true meaning of the name is both a bit literal and not – Evin Cosby’s new TriBeCa 1,700 sq. foot boutique at 88th Thomas Street in New York City (and yes, this is the loveable Bill Cosby’s 32 year old daughter) explains the name: her five year old daughter is an avid fan of peanut butter & jelly sandwiches (as is every other kindergartner except those with allergenic tendencies toward peanuts), and adults love caviar. Thus, the name PB & Caviar was born, as a mix of affordable and the luxurious, sophisticated yet playful nature of the store, and the fact that it carries children and women’s clothing.

The newly opened boutique, whose grand opening was earlier this month, carries designers such as Anna Sui, Vanita Rose, Melissa Odabash, Interluid, Fourtys, Ingwa Mekero, Chelsea Flower, and Tracy Reese, all of which reflects the lively aura of the NYC store. The other side displays a collection of young children’s clothes and hand made, organic toys from around the world with colorful display units juxtaposed with elegant chandeliers. The boutique is completely kid-friendly, stocked with chairs, coloring books, and children’s books to entertain the younger companions of shopping-hungry mothers.

In addition to clothing and toys, PB & Caviar sells lines of organic beauty products, home décor, and lovely gifts. This is the boutique where family comes first – an important belief of Evin Cosby – it is where everyone is welcome, from tots to mothers, will have a comfortable and a cozy shopping experience (and a break from department store melt-downs). Such an atmosphere reflects Cosby’s love for the French culture and dainty boutiques, yet very much approachable.